Plakat Ober Ski/Kitzbühel (Detail), 1930


Alfons Walde was fiercly devoted to being an artist of and for the people. His commitment translated into his many paintings of winter and winter sports themes, which proved to be of immense public relations value for his community’s growing winter sports and tourism industries. He designed several posters for sporting goods companies (Schlechter, Lackner-Schuh, Oberschi, etc.) and, in 1924, he won a contest held by the State Traffic Office (also responsible for tourism) in Innsbruck. Many of his designs were for Tyrolian advertising campaigns (examples of motifs used: Auracher Kirche [The Aurach Church], Aufstieg [Ascent], etc.). Major sporting events also bore Walde’s mark, with mid to large sized paintings (for the FIS competitions in Innsbruck, 1933 and 1954, for the Hahnenkamm race, etc.). He also designed many logos and letters (e.g., The Kitzbüheler Gams trademark for the city, Hahnenkamm letters, etc.).
Schlechter Plakat

Poster “Schlechter Plakat”

Original Poster on Paper, 38.58 x 23.62 in, (980 x 600 mm)
privately owned

Plakat Ober Ski / Kitzbühel, 1930

Poster “Ober Ski / Kitzbühel”, 1930

Original Poster on Paper, 22.83 x 16.93 in (580 x 430 mm)

Plakat Hahnenkamm-Bahn / Kitzbühel

Poster Cable Car Kitzbühel
“Hahnenkamm-Bahn / Kitzbühel”

Original Poster on Paper, 35.24 x 23.262 in (895 x 600 mm)

Limited number is available for purchase on request!
If you would like to buy this poster please contact us at

Wintersport in Tirol, 1932

Poster Wintersport in Tyrol
“Wintersport in Tirol”

Original Poster on Paper, 36.02 x 25.2 in (915 x 640 mm)

Plakat Skischule Kitzbühel

Poster Ski School Kitzbühel
“Skischule Kitzbühel”

Original Poster on Paper, 24.8 x 11.8 in (630 x 300 mm)
privately owned